Brother targets small businesses with Channel 4 sponsorship
14 May 2012 | by Nick Batten
. Alex Shephard, associate director for Carat, said: "This sponsorship provides excellent, sustained ...
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Old El Paso readies Jubilee-themed campaign
22 May 2012 | by Maisie McCabe
Old El Paso, General Mills' Mexican food brand, is to launch a targeted outdoor and digital...London to include the Jubilee messaging from next week. Ed Culf, marketing director at General Mills ...
Guardian News & Media racks up nominations for AOP's 2012 Awards
10 May 2012 | by Sarah Shearman
- Guardian John Domokos - Guardian Alex Fletcher, Digital Spy - Hearst Magazines UK Madeline ...
Media industry reacts to Sly Bailey's exit
04 May 2012 | by John Reynolds
of this) and in the product itself most noticeably the supplements. Alex Degroote, media analyst ...
O2 gets 'unheard of' 117% engagement rate for paid-for Twitter campaign
04 May 2012 | by Sarah Shearman
are just unheard of - and are a tribute to the creativity that O2 brought to the platform". Alex Pearmain ...
Should owner rules change?
03 May 2012
, as appropriate, and their numerous Whitehall elves. But still - is this enough? Absolutely it is, Alex Altman ... the balance of power will lie in the future." NO - ALEX ALTMAN, CHIEF EXECUTIVE, INITIATIVE "It ...
Success on digital platforms relies on risk-taking, says Initiative's Altman
01 May 2012 | by Sarah Johnson
an evolving digital landscape says Alex Altman, chief executive, Initiative, who added that media owners...not necessarily work at a later date. Watch the full interview with Alex Altman, chief executive at Initiative ...
Outdoor poster boy knows value of good rapport
26 Apr 2012 | by Maisie McCabe
that his looks have barely changed in 25 years. "Roy is absolutely passionate about out-of-home," Alex ...
JCDecaux hires Helena Kavanagh to head street furniture
26 Mar 2012 | by Nick Batten
. Her earlier career included roles at Mills Allen (now JCDecaux) and More O'Ferrall (now Clear ...
Media Bitch's Diary 22 March
22 Mar 2012 | by Media Bitch
This week, Bitch reveals that the daughter of Alex Altman, CEO of Initiative had the best birthday...chief executive Alex Altman . Bitch hears that Alex took his daughter and 20 friends out to dinner ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
