Zoopla acquires dotcom Upmystreet.com to boost traffic
11 May 2012 | by Sarah Shearman
it will maintain the brand. Alex Chesterman, founder and chief executive of Zoopla, said: "This acquisition is a ...
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Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure
24 May 2012 | by Sarah Shearman
, and Alex Payne, former Bing marketing director, also departed. Subsequently, Scott Dodds, who ...
Amex rolls out first SMS-interactive billboard
08 May 2012 | by Alex Brownsell
American Express is launching what it claims is the first SMS-driven interactive billboard, offering consumers "insider tips" about activities in London.
MasterCard unveils PayPass digital wallet
08 May 2012 | by Alex Brownsell
MasterCard is to launch a new digital wallet service, which it claims will offer consumers and merchants a "faster and easier" payment system.
O2 gets 'unheard of' 117% engagement rate for paid-for Twitter campaign
04 May 2012 | by Sarah Shearman
are just unheard of - and are a tribute to the creativity that O2 brought to the platform". Alex Pearmain ...
ISBA president Woods: Marketers must shape online regulation
02 May 2012 | by Alex Brownsell
Coca-Cola Great Britain & Ireland and ISBA president Jon Woods has called on the marketing industry to demonstrate greater "transparency" to consumers to help prevent further government regulation.
Twelve months on and the ICO is ready to enforce 'cookie' law
30 Apr 2012 | by Sarah Johnson
series: Tomorrow - Alex Altman, CEO of Initiative talks media partnerships, the London Olympics 2012 ...
Peugeot targets younger drivers with YouTube push
16 Apr 2012 | by Alex Brownsell
Peugeot is looking to promote its new 208 model to younger drivers with an online campaign featuring YouTube sensation dancer Marquese Scott.
Barclays uses 'angry boy' viral to push Pingit app
13 Apr 2012 | by Alex Brownsell
Barclays has rolled out a viral campaign to promote its Pingit app, which allows users to send and receive money using mobile phone numbers.
Citroen ties up with Facebook for 'first' crowsourced production vehicle
03 Apr 2012 | by Alex Brownsell
Citroen is collaborating with Facebook on an app that allows users to create a new version of its C1 city car, in what it claims is the first crowdsourced production vehicle in the UK.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
