Chrysler re-launches with £10m Super Bowl campaign
03 Feb 2012 | by Alex Brownsell
Car brand Chrysler is kicking off a £10m campaign to re-launch the brand in the UK, starting with a TV ad breaking during this weekend's Super Bowl.
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Confused.com extends Nectar partnership
29 Mar 2012 | by Alex Brownsell
Confused.com is extending its Nectar promotion across its entire product range, after what it claims to be a successful trial on motor insurance purchases.
Confused.com announces Nectar partnership with TV ad
14 Dec 2011 | by Alex Brownsell
Confused.com is launching a marketing campaign to promote a new tie-up with loyalty scheme Nectar.
Royal Mail control of direct mail prices worries DMA
21 Oct 2011 | by Daniel Farey-Jones
mail delivery charges. The DMA's head of postal and environmental affairs, Alex Walsh, who ...
MasterCard revamps 'Priceless' campaign with city rewards scheme
27 Sep 2011 | by Alex Brownsell
MasterCard is to relaunch its long-term 'Priceless' marketing campaign, as it aims to deepen the brand's relationship with customers and position itself as more than just a payment-card company.
Npower plots loyalty scheme joining business customers with consumers
16 Aug 2011 | by Alex Brownsell
Npower is rolling out a loyalty programme that will reward consumers with offers from brands to which it provides energy services.
The BR 200 July 2011: The web's most influential bloggers (151-200)
21 Jul 2011 | by Staff
's Christmas? 1932 189 Alex Bogusky 1909 190 ...
Nissan promotes Paul Willcox to top European marketing role
17 Jun 2011 | by Alex Brownsell
Japanese car company Nissan has promoted its UK managing director Paul Willcox to its top European marketing role.
Nationwide reviews DM account ahead of below-the-line drive
16 Jun 2011 | by Alex Brownsell
Nationwide Building Society has called a review of its direct marketing agency arrangements, as it "renews its focus" on below-the-line communications.
Print DM seeks a digital future
20 May 2011 | by Alex Brownsell
Royal Mail wants to use technology to boost the effectiveness of direct mail, writes Alex Brownsell.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
