Brand Health Check: Bold
12 May 2010 | by Alex Brownsell
LONDON - The laundry detergent brand has been losing sales as P&G stablemate Daz is thriving.
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Masterclass: Personalised ads
13 May 2010 | by David Tiltman
benefit to our campaigns and brands," explains MacDonald. Alex Marks, eBay Advertising Ebay runs a ... . However, eBay Advertising's head of international business marketing, Alex Marks, also warns against ... . Alex Marks is head of international business marketing at eBay Advertising. He has also worked ...
Helen Edwards on Branding: From checkout to grave
11 May 2010 | by Helen Edwards
, it provided working families with an alternative to the cheating 'Tommy shops' run by the mill owners. It knew ...
Profile: Making his marque
20 Apr 2010 | by Alex Brownsell
Peter Duffy, head of marketing at Audi UK, invested in the brand during the recession to prepare for the recovery.
Profile: Time well spent
30 Mar 2010 | by Alex Brownsell
LONDON - Mark Fells, UK and Ireland marketing director for Lastminute.com, has brought in some long-term thinking.
Post Office called to accounts
23 Mar 2010 | by Alex Brownsell
. It has also made moves toward a general retail proposition, stocking everything from kettles to Mills ...
Brand Health Check: Cosmopolitan
17 Mar 2010 | by Nicola Clark
In April 1972, Cosmopolitan ran a near-nude centrefold of actor Burt Reynolds, pushing the magazine to the forefront of popular culture and generating a massive scandal. Almost 40 years on, naked shots of the likes of ITV weatherman Alex Beresford just aren't generating quite the same level ...
Under the lens
16 Mar 2010 | by Alex Brownsell
LONDON - Opening up a brand to TV documentary-makers is risky but can boost its profile.
Mark Ritson on Branding: Two sides of sponsor's coin
10 Feb 2010 | by Mark Ritson
have fresh grist for the sports celebrity scandal mill. John Terry has allegedly been engaging ...
The Work
08 Feb 2010
Productions Director/editor: Alex Turner Post-production: The Moving Picture Company Audio post ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
