O2 gets 'unheard of' 117% engagement rate for paid-for Twitter campaign
04 May 2012 | by Sarah Shearman
are just unheard of - and are a tribute to the creativity that O2 brought to the platform". Alex Pearmain ...
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Media industry reacts to Sly Bailey's exit
04 May 2012 | by John Reynolds
of this) and in the product itself most noticeably the supplements. Alex Degroote, media analyst ...
Success on digital platforms relies on risk-taking, says Initiative's Altman
01 May 2012 | by Sarah Johnson
an evolving digital landscape says Alex Altman, chief executive, Initiative, who added that media owners...not necessarily work at a later date. Watch the full interview with Alex Altman, chief executive at Initiative ...
JCDecaux hires Helena Kavanagh to head street furniture
26 Mar 2012 | by Nick Batten
. Her earlier career included roles at Mills Allen (now JCDecaux) and More O'Ferrall (now Clear ...
Media Bitch's Diary 22 March
22 Mar 2012 | by Media Bitch
This week, Bitch reveals that the daughter of Alex Altman, CEO of Initiative had the best birthday...chief executive Alex Altman . Bitch hears that Alex took his daughter and 20 friends out to dinner ...
Admedia promotes Daniel and Tedder in management restructure
15 Mar 2012 | by Nick Batten
of managing director Adam Mills....of Mills in February. Vecht said Daniel and Tedder "have a wealth of experience that will benefit ...
Telegraph Media Group in six-figure deal with Kia
05 Mar 2012 | by Nick Batten
including James Caan and Alex James, who will travel across the UK visiting different British regions ...
Bupa signs ad-funded deal for Wellbeing Hour on LBC 97.3
28 Feb 2012 | by Maisie McCabe
-funded programming deals for other stations, such as Alex Masterley on Classic FM with Towry. Martin George ...
Murdoch claims 3m sales for "fearless" Sunday's Sun
27 Feb 2012 | by Arif Durrani
and Vodafone. Alex Altman, chief executive of IPG s Initiative, applauded the "safe launch". He said: "It ...
My Media Week: Jenny Biggam
22 Feb 2012 | by Hayley Pinkerfield
, really? I feel old. Lunch is at the Dean Street Townhouse with Alex Sullivan, who is one of my all-time favourite people. Alex works at UM although I have no idea what he does there. We talk about dogs he ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
