As J&J appoints a former salesman as its CEO, are sales people likely to trump marketers for the top job? The Marketing Society Forum
23 Mar 2012
The appointment of Alex Gorsky, who started as a sales rep, as Johnson & Johnson's new chief
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Bupa marketer McAnena departs to set up consultancy
03 Apr 2012 | by Alex Brownsell
Bupa's global brand director, Fiona McAnena, has left the healthcare company to start a consultancy business.
Social Brands: How to be social
16 Feb 2012 | by John Owens
- ALEX PEARMAIN, HEAD OF SOCIAL MEDIA, O2 Pearmain spoke about how the comms team dealt with a ... says Alex Pearmain head of social at O2 #SBevent 10am MarketingUK Marketing Magazine - Facebook ...
Royal Mail control of direct mail prices worries DMA
21 Oct 2011 | by Daniel Farey-Jones
mail delivery charges. The DMA's head of postal and environmental affairs, Alex Walsh, who ...
The BR 200 July 2011: The web's most influential bloggers (151-200)
21 Jul 2011 | by Staff
's Christmas? 1932 189 Alex Bogusky 1909 190 ...
CREATIVE STRATEGY: go Northwest my son?
03 Mar 2011 | by Simon Kershaw
employees facing a transfer north of Watford, who were asked what Manchester meant to them. Mills. Rain ...
Helen Edwards on Branding: A blast from the past
03 Nov 2010 | by Helen Edwards
is the progenitor of the modern workshop. Its principles were first set down by Alex Faickney Osborn (the 'O ...
Master, Nadav and Telfer Triumph at Campaign Photo Awards
07 Jul 2010 | by Suzanne Bidlake
Big name photographers Kiran Master, Nadav Kander and Alex Telfer were among the Gold winners...Award Winners Most Powerful Image Title Knife Crime Photographer Alex Telfer Brand Knife Crime Entered by Alex Telfer Photography ltd Creative agency Blue River Creative team Anthony ... Adrian Rossi, Creative Director/Art Director, BBH. Alex Grieve, Creative Director/Copywriter, BBH ...
Generation why?
25 Jun 2010 | by Jim Moffatt and James Temple, R/GA London
of people was sparked and fed by the voice of Radio Mille Collines. No wonder that, when you hear about ...
Helen Edwards on Branding: Whose brand is it anyway?
23 Jun 2010 | by Helen Edwards
. At the extreme end of things comes this injunction from Alex Wipperfurth, in his influential book, Brand Hijack ... by Marquis Mills Converse, a rule-breaker with an instinctive marketing brain. He could see how sport ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
