Thomas Delabriere resurfaces at Mars Chocolate
24 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
Danone UK. At Mars, he replaces Alex Brittain, who joined Tesco as a category manager at the beginning ...
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When social media turns bad: dealing with negative comments
26 Apr 2012 | by David Benady
and Alex Brownsell BRAND VIEW Daryl Fielding, vice-president of marketing, Kraft Foods Europe ...
How brands are innovating their way out of the 'squeezed middle'
23 Mar 2012 | by Nick Hughes
is not an enviable place to be', according to Alex Beckett, senior food analyst at Mintel. It is becoming more ...
Unilever launches 'Breaking News' campaign for Lynx Attract
28 Feb 2012 | by Arif Durrani
Orrick (with assistance from Rachael Spann) both at Work Post Production: The Mill Audio: Jungle / Plan ...
PZ Cussons buys Fudge hair brand in £25.5m deal
06 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
, with Australia and New Zealand making up the remaining 50%. Alex Kanellis, chief executive of PZ Cussons, said ...
Yell hires Ashmore to CMO role ahead of 'comprehensive' brand re-think
27 Oct 2011 | by Alex Brownsell
Directories company Yell has hired Mars marketer Jenny Ashmore to the new role of group chief marketer officer as its kicks off a "comprehensive evaluation" of its brand portfolio.
Private Hear ads for review October 2011
13 Oct 2011 | by Suzanne Bidlake
Blaxland Studio: Soho Square Studios Engineer: Adam Smyth Music: Alex Ball, Ellie Wyatt Campaign exposure ... Agency: M C Saatchi Creative team: Alex Bingham, Conrad Swanstone Producer/director: Simon Blaxland ...
Lynx 'my angel girlfriend' by BBH
06 Oct 2011
through Moxie Pictures. Post-production was through The Mill and sound was by Aaron Reynolds and Ed ...
Male grooming: time to bust the stereotypes?
26 Aug 2011 | by Alex Brownsell and Nicola Clark
As men become more accepting of grooming products, marketers are thinking beyond sporty endorsements.
The BR 200 July 2011: The web's most influential bloggers (151-200)
21 Jul 2011 | by Staff
's Christmas? 1932 189 Alex Bogusky 1909 190 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
