When social media turns bad: dealing with negative comments
26 Apr 2012 | by David Benady
and Alex Brownsell BRAND VIEW Daryl Fielding, vice-president of marketing, Kraft Foods Europe ...
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The truth about lying on your CV
17 May 2012 | by Suzy Bashford
for Brand View: Sue Swanborough, General Mills Click here for marketers' views from Twitter ... experience,' he adds. At General Mills UK Ireland, owners of brands such as Haagen-Dazs and Old El Paso ... Swanborough, General Mills HR director (see box). Due diligence Traditionally, HR professionals would ...
Thomas Delabriere resurfaces at Mars Chocolate
24 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
Danone UK. At Mars, he replaces Alex Brittain, who joined Tesco as a category manager at the beginning ...
Nissan's soaring sales: the strategy behind the success
19 Apr 2012 | by Alex Brownsell
The marque is intent on sustaining the remarkable growth in its UK share
As J&J appoints a former salesman as its CEO, are sales people likely to trump marketers for the top job? The Marketing Society Forum
23 Mar 2012
The appointment of Alex Gorsky, who started as a sales rep, as Johnson & Johnson's new chief
Furniture retail and DIY brands switch from price-led to emotive ad strategy
22 Mar 2012 | by Alex Brownsell
Spring is in the air, which means home improvements can't be far behind. If that other indicator of DIY season kick-off - ad campaigns extolling home redecoration and furnishings - is any barometer, then it is already in full swing.
Broadcast yourself: Should brands become media owners?
22 Mar 2012 | by Kate Magee
influencer. Manifest London MD Alex Myers is unconvinced that producing a show has become a worthwhile ...
LG readies £11m investment to revive mobile proposition
06 Mar 2012 | by Matthew Chapman
in November, after the departure of mobile head of marketing Alex Windle. LG is also looking to hire two ...
More than half of UK businesses plot marketing budget increase
22 Feb 2012 | by Alex Brownsell
More than half of UK companies are planning to increase investment in marketing in 2012, according to MindMetre Research, a sign that confidence is recovering among the business community.
Social Brands: How to be social
16 Feb 2012 | by John Owens
- ALEX PEARMAIN, HEAD OF SOCIAL MEDIA, O2 Pearmain spoke about how the comms team dealt with a ... says Alex Pearmain head of social at O2 #SBevent 10am MarketingUK Marketing Magazine - Facebook ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
