Nissan's soaring sales: the strategy behind the success
19 Apr 2012 | by Alex Brownsell
The marque is intent on sustaining the remarkable growth in its UK share
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Toyota brings 'Always a Better Way' global positioning to UK
09 May 2012 | by Alex Brownsell
Toyota is set to bring its UK marketing into line with its 'Always a Better Way' global corporate vision, as it looks to move on from its 2010 vehicle-recall crisis.
Audi presents brand manifesto in global campaign
18 Apr 2012 | by Alex Brownsell
Audi has launched a global TV and cinema ad outlining its brand manifesto, based around its 'Vorsprung Durch Technik' strapline.
SEAT looks to make 'virtue' of Spanish origins with new strategy
17 Apr 2012 | by Alex Brownsell
Spanish car-maker SEAT is revamping its marketing strategy in an effort to improve brand perception outside Spain.
Peugeot targets younger drivers with YouTube push
16 Apr 2012 | by Alex Brownsell
Peugeot is looking to promote its new 208 model to younger drivers with an online campaign featuring YouTube sensation dancer Marquese Scott.
Honda UK chief Martin Moll on boosting lacklustre sales
05 Apr 2012 | by Alex Brownsell
Honda UK's marketing manager has come through a tsunami-affected year and is focused on revitalising the brand on these shores
Citroen ties up with Facebook for 'first' crowsourced production vehicle
03 Apr 2012 | by Alex Brownsell
Citroen is collaborating with Facebook on an app that allows users to create a new version of its C1 city car, in what it claims is the first crowdsourced production vehicle in the UK.
VW delays Beetle campaign due to production difficulties
03 Apr 2012 | by Alex Brownsell
Volkswagen has been forced to delay the launch of an ad campaign to promote its latest Beetle model, citing difficulties in supplying UK customers with the vehicle.
Audi brings 'Vorsprung' position to fore with new TV ad
29 Mar 2012 | by Alex Brownsell
Audi is rolling out a new TV ad for its A5 model, bringing its commitment to its 'Vorsprung Durch Technik' back to the fore of its UK marketing.
Telegraph Media Group in six-figure deal with Kia
05 Mar 2012 | by Nick Batten
including James Caan and Alex James, who will travel across the UK visiting different British regions ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
