Video: Brian Blessed and Carlsberg brand controller discuss Euro 2012 ad
16 May 2012 | by Matthew Chapman
Marketing attended the filming of the Carlsberg 'fan academy' ad at Mill Hill School in London
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Old El Paso readies Jubilee-themed campaign
22 May 2012 | by Maisie McCabe
Old El Paso, General Mills' Mexican food brand, is to launch a targeted outdoor and digital...London to include the Jubilee messaging from next week. Ed Culf, marketing director at General Mills ...
Pilgrims Choice 'good choice' by Karmarama
09 May 2012
and Richard Connell, and directed by Jeff Lowe through Biscuit Filmworks. Post-production was by The Mill ...
ISBA president Woods: Marketers must shape online regulation
02 May 2012 | by Alex Brownsell
Coca-Cola Great Britain & Ireland and ISBA president Jon Woods has called on the marketing industry to demonstrate greater "transparency" to consumers to help prevent further government regulation.
When social media turns bad: dealing with negative comments
26 Apr 2012 | by David Benady
and Alex Brownsell BRAND VIEW Daryl Fielding, vice-president of marketing, Kraft Foods Europe ...
Thomas Delabriere resurfaces at Mars Chocolate
24 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
Danone UK. At Mars, he replaces Alex Brittain, who joined Tesco as a category manager at the beginning ...
Sector Insight: Cereal, energy and snack bars
18 Apr 2012 | by Jane Bainbridge
, Coca Cola Schweppes and HP Bulmer. Ed Culf, marketing director, General Mills UK and Ireland Culf joined General Mills in 1996 as brand manager for H agen-Dazs ice cream. He worked across other ...
Trading places: this week's people moves
16 Mar 2012 | by Daniel Farey-Jones
and commercial director as part of a management restructure after the exit of managing director Adam Mills ...
Tesco 'little waiters' by The Red Brick Road
14 Mar 2012
The ad, by The Red Brick Road, features children presenting a menu in the style of a waiter to promote the supermarket s "three courses for 10" deal. It was created by Sam Cartmell and directed by Joanna Bailey through Bare Films. Post-production was by The Mill. The ad was edited at The Whitehouse ...
VIDEO: What did Starbucks customers think of its free latte offer?
14 Mar 2012 | by Sarah Johnson
already today. Regular customer Alex, who didn't order a latte because he doesn t drink milk, said ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
