Mason holds on to marketing reins at Game amid restructure
04 May 2012 | by Matthew Chapman
operations director Robert Quinn; head of business development and insight Alex Vines; communications ...
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MasterCard unveils PayPass digital wallet
08 May 2012 | by Alex Brownsell
MasterCard is to launch a new digital wallet service, which it claims will offer consumers and merchants a "faster and easier" payment system.
Ikea overtakes John Lewis as nation's favourite retailer
17 Apr 2012 | by Matthew Chapman
since been acquired by The Edinburgh Woollen Mill. Bonmarch s shoppers were particularly happy ...
Furniture retail and DIY brands switch from price-led to emotive ad strategy
22 Mar 2012 | by Alex Brownsell
Spring is in the air, which means home improvements can't be far behind. If that other indicator of DIY season kick-off - ad campaigns extolling home redecoration and furnishings - is any barometer, then it is already in full swing.
Trading places: this week's people moves
16 Mar 2012 | by Daniel Farey-Jones
and commercial director as part of a management restructure after the exit of managing director Adam Mills ...
Tesco 'little waiters' by The Red Brick Road
14 Mar 2012
The ad, by The Red Brick Road, features children presenting a menu in the style of a waiter to promote the supermarket s "three courses for 10" deal. It was created by Sam Cartmell and directed by Joanna Bailey through Bare Films. Post-production was by The Mill. The ad was edited at The Whitehouse ...
Dulux 'home improvement by Dulux' by BBH
12 Mar 2012
to give a couple their own space. The work was created by Alex Ball and Rob Ellis, and directed by Paul ...
John Lewis embarks on first music festival sponsorship
29 Feb 2012 | by Matthew Chapman
John Lewis is bolstering its ties to music, which culminated in the release of a charity album last Christmas that featured music from its campaigns by artists including Ellie Goulding, Slow Moving Mille and The Feeling. Kew The Music will take place between Tuesday 3 and Sunday 8 July at Kew ...
EBay returns to TV after five-year break
29 Feb 2012 | by Ed Owen
Beetle convertible, to demonstrate how eBay is still somewhere to find rare items. Alex Von ...
Mini opens first UK 'store' at Westfield Stratford
17 Feb 2012 | by Alex Brownsell
BMW-owned car brand Mini has opened its first UK pop-up store at the Westfield Stratford shopping centre near the Olympic Park, as part of plans to activate its sponsorship of the 2012 Games.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
