RBS Insurance division to rebrand as Direct Line Group
09 Feb 2012 | by Alex Brownsell
commercial director Rick Vlemmiks to the role of chief marketing officer, UK and international. It also ...
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TV or not TV: Should challenger brands resist the lure of TV advertising?
10 Feb 2012 | by David Benady
Alps, head of commercial TV trade body Thinkbox, insists it is a misconception that the medium ...
Zeebox rolls out click-to-buy function
09 Feb 2012 | by Maisie McCabe
for targetable Zeebox ads to be shown alongside their TV commercials . Zeebox's ad sales were awarded to Sky ...
Sport magazine to hand out 'light sabres' for Star Wars promotion
09 Feb 2012 | by Maisie McCabe
Bullok and commercial director Kurt Edwards. Kevin O'Byrne, advertising manager, Sport magazine, UTV ...
Channel 4 makes promotions in sales restructure
09 Feb 2012 | by Maisie McCabe
and its deputy head of trading, Steve Alexander, to trading leader, as it moves towards completing its...In their new roles, Ramsay and Alexander will be charged with leading the partnership and trading specialists in each of Channel 4's new agency-facing teams. These teams will be led by David Amodio, Chris Braithwaite, Pete Clark, Angus Mitchell, Danny Peace and John Ahern, who have each been promoted to the new ...
Channel 4 makes promotions in sales restructure
09 Feb 2012 | by Maisie McCabe
and its deputy head of trading, Steve Alexander, to trading leader, as it moves towards completing its...In their new roles, Ramsay and Alexander will be charged with leading the partnership and trading specialists in each of Channel 4's new agency-facing teams. These teams will be led by David Amodio, Chris Braithwaite, Pete Clark, Angus Mitchell, Danny Peace and John Ahern, who have each been promoted to the new ...
Everything Everywhere calls direct roster review
09 Feb 2012 | by Matthew Chapman
on our roster for below-the-line creative work, and we think it makes sense both commercially ...
Andrew Miller backs Guardian's content to win
09 Feb 2012 | by Ian Darby
on and the phone-hacking scandal continues to unfurl, there could be commercial capital to be made from ... , but it is experimenting with a mixed commercial model. Its Guardian iPad edition launched with an initial three ... close to GMG says of Miller: "Andrew has brought digital, commercial and financial acumen. Alan has a ...
How can magazines mix digital and commerce?
09 Feb 2012 | by Rebecca Miskin and Zoe Bale
accessibility with one-click commercial opportunities. Through our trusted premium brands including ... of the brand's evolution in the digital space as it continues to exceed user and commercial expectations ... ,000 per cent. It's an attractive commercial proposition: DS has signed back-to-back launch sponsors ...
Edelman takes swipe at Advertising Standards Authority on TripAdvisor ruling
09 Feb 2012 | by John Owens and Elizabeth Pears
to promote their own interests. 'The ASA has been used as a mechanism by people with clear commercial ...
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