Media360: The Week's commercial leader talks about adapting to the iPad
22 May 2012 | by Arif Durrani
than 500,000 in commercial revenue. Advertisers already want deep, practical high-value integration ...
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Two decades of tuning in to commercial radio
24 May 2012 | by Maisie McCabe
copywriters whose job it is to write radio commercials are recruited from art college," Burke explains. "They are writing radio commercials because they were good at drawing at school. They don't want to do ... and their agencies use radio better. In the 80s, commercial radio audiences doubled but the medium's share of ad ...
Media360: Claudine Collins on being followed by Rubins and Parker
22 May 2012 | by Maisie McCabe
the conference's first day, Collins named Jon O Donnell, group commercial director at the London Evening Standard ...
Media Agenda: Channel 5's Nick Bampton says changes have made broadcaster stronger
16 May 2012 | by Sarah Johnson
Bampton spoke about the changes since the channel was bought by media outfit Northern Shell. He said: "This new team has been at Channel 5 for a year and a half. Not just the sales team or the commercial team, but the whole channel is changing. We're in a pretty confident mood about the future ...
Volkswagen Polo 'stay in safe hands' by DDB UK
16 May 2012
DDB UK has launched a TV commercial for the Volkswagen Polo, focusing on the relationship between a
Pilgrims Choice 'good choice' by Karmarama
09 May 2012
The multimillion-pound relaunch of ?the brand comprises two TV commercials, press, new packaging and digital work that ?includes the Good Sandwich Pilgrim app. The TV campaign runs with the new endline "Good choice Pilgrim" and features a miniature cowboy who questions the choice of mediocre cheddar ...
Media Agenda: Jon O'Donnell
02 May 2012 | by Jeremy King
Jon O'Donnell, group commercial director at the London Evening Standard, The Independent
McDonald's prepares Great Tastes of America menu
01 May 2012 | by Sara Kimberley
, and the executive creative director was Justin Tindall. Jim Gilchrist at MJZ directed the TV commercial, while ...
D&AD celebrates its Golden Jubilee
26 Apr 2012
Commercials 61-120 Seconds; Direction for Film Advertising; Editing for Film Advertising; Special Effects ... . The resulting imagery is incredible. CATEGORY: TV Commercials 61-120 Seconds Title: Life story Client ...
Media Agenda: Mark Swift
18 Apr 2012 | by Ben Hall
Mark Swift, VP commercial director for Viacom International Media Networks talks partnerships
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
