City & Corporate: Adventis launches comms push ahead of flotation
18 Jun 2004
in excess of £9m. The company made its first acquisition, commercial property marketing firm Gilbert Doyle ...
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Cadbury picks Red Consultancy for gorilla sequel
15 Feb 2008 | by David Quainton
The campaign was made popular last year by an iconic advert featuring a gorilla playing the drums to a Phil Collins song. Red is set to 'amplify' the sequel to that TV commercial through direct-to-consumer work and a media engagement programme. The account will be led by Red's head of consumer brands Ed ...
Analysis: Criticism mounts as AVEs rise again
08 Nov 2002 | by Ed Shelton
the problems of measuring non-commercial media - space cannot be bought on the BBC - the little account taken ...
ANALYSIS: Numbers fail to add up in radio fiasco - What started as a simple release of radio audience figures has suddenly become an embarrassing war of words between long-term rivals radio and TV
31 Aug 2001 | by ADAM HILL
.46 hours). But the RAB, in conjunction with the Commercial Radio Companies Association, had used ... August: Rajar figures released. Radio Advertising Bureau and Commercial Radio Companies Association ...
ANALYSIS: Numbers fail to add up in radio fiasco - What started as a simple release of radio audience figures has suddenly become an embarrassing war of words between long-term rivals radio and TV
31 Aug 2001 | by ADAM HILL
.46 hours). But the RAB, in conjunction with the Commercial Radio Companies Association, had used ... August: Rajar figures released. Radio Advertising Bureau and Commercial Radio Companies Association ...
CAMPAIGNS: PETA targets anglers with dog poster - Public Awareness
17 Aug 2001 | by BEN BOLD
To raise awareness of the suffering of fish at the hands of the recreational angler and the commercial ...
PROFILE: Edward de Bono, ACT Consortium - PR perceptions get a lateral makeover - Edward de Bono on the creative thought process behind the ACT Consortium
23 Feb 2001 | by GIDON FREEMAN
committee of Asian central bank governors. The contrast between his thinking self and commercial nous ...
CAMPAIGNS: Public Sector PR - Flood Action Week brings press deluge
13 Oct 2000 | by BEN BOLD
-ordinated by Circus, featured TV commercials for the first time for the agency. Radio adverts were also used ... , specialist and on-line media, and the Daily Telegraph nominated Flood Action Week as TV commercial 'ad ...
that exists in any commercial market.
29 Sep 2000 | by STEPHEN ARMSTRONG
The financial sites are struggling for users and content, travel sites battle for cheap seats and fashion sites battle to stem their losses. But this month, an entirely new sector went seriously on-line with the Guardian launching its media site. The cruel commercial reality is that the Guardian went on ...
GPC International appointed
04 Aug 2000 | by GIDON FREEMAN
to explore corporate sponsorship and advertising opportunities on the station. The commercial opportunities...Russia s Mir space station has appointed public affairs consultancy GPC International in a bid to explore corporate sponsorship and advertising opportunities on the station. The commercial opportunities ... by Dutch-based MirCorp the commercial facilitating company which took over the station in February. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
