Agencies can trawl for fresh ideas in Think Tank
01 Sep 2000 | by JULIETTE GARSIDE
to protect any commercially sensitive information that could be contained in the brief. Beyond PR ...
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Harrison Cowley wins St George's Day ale account
23 Feb 2001
Sarah Garner and commercial director Nigel McNally. Glaswegian Twigg, who wore tartan trousers ...
FOCUS: CAUSE-RELATED MARKETING - Brands win by showing they care/Charity begins at home but for many companies supporting a cause in a high-profile way brings bonuses for a brand. Mary Cowlett reports
03 Apr 1998 | by MARY COWLETT
The caring, sharing 1990s are seeing more companies realise the commercial benefits of forging...The caring, sharing 1990s are seeing more companies realise the commercial benefits of forging partnerships between their corporate reputation and so-called good causes. Cause-related marketing ... . To maximise the commercial s impact, the Quentin Bell Organisation put a local PR campaign into action ...
MEDIA: Is the ITC’s cautious path ignoring the bigger picture?,
27 Sep 1996 | by MAGGIE BROWN
check on the gradual 1990s slide into commercialism by British television before the digital revolution...rain check on the gradual 1990s slide into commercialism by British television before the digital ... . There is no move towards a level playing field. Both sides are evolving into ever more commercially ... of dramas with maximum ratings sensations and soap operas as super brands . The wind of commercial ...
DIARY: Dastardly phone card collectors will stoop to any level to get their prize
06 Sep 1996
deduced we probably had a commercial enterprise preying on our benevolence. Needless to say, Nigel did ...
MEDIA: Paper pricing war re-ignites
07 Jun 1996 | by JANET IZATT
was valid commercial practice. No one at News International was available to comment ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
