NBA gets serious about cracking UK
25 May 2012 | by John Reynolds
including Adidas, American Express, Cisco and Coca-Cola. In Europe, we are always looking for commercial ...
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Heathrow creates 'royal runway' for Diamond Jubilee
25 May 2012 | by Loulla-Mae Eleftheriou-Smith
,000 passengers predicted to arrive between 30 May and 6 June. John Holland-Kaye, commercial director, Heathrow ...
Brand barometer: Volkswagen Polo viral campaign reviewed
24 May 2012
-centric, the commercial also has universal appeal, capable of tugging at the heartstrings of viewers across the globe ...
Adrian Mooney to head up EMEA marketing team at Tata Global Beverages
24 May 2012 | by Gemma Charles
, and was previously commercial director at Heinz, where he oversaw the sauces portfolio. He has also held senior ... , which is near its UK head office in Uxbridge, Middlesex. The scholarships are intended for talented ...
Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure
24 May 2012 | by Sarah Shearman
, Snare's remit covers consumer and commercial marketing communications, internal communications, digital ... and commercial marketing communication services, which Snare's department provides. This is to make sure ...
Media360: Virgin Media marketing chief on David Tennant signing
23 May 2012 | by Daniel Farey-Jones
to be pulled after BBC Worldwide, the commercial arm of the BBC, complained that featuring Tennant, a 'Doctor ...
New look for Marketing Design Awards
23 May 2012 | by Kim Benjamin
and which can also prove commercial benefits. Success in the Marketing Design Awards will give entrants ...
Helen Edwards: Why borderline decisions can make or break a brand
23 May 2012 | by Helen Edwards, PPA Business columnist of the year
at the very highest commercial level, threatening an entity we might call Brand Britain. It is airport queues ...
Waterstones to sell Amazon's Kindle
21 May 2012 | by John Reynolds
." Commercial details of the deal have not been disclosed. Follow John Reynolds on Twitter @johnreynolds ...
Brand Manager of the Week: Natasha Whiting
16 May 2012
fluently. If you were a brand, what would you be and why? Alexander McQueen - chic edgy ... for my friends and family; a lifetime supply of Alexander McQueen; and to own a house on the beach. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
