Profile: Fresh start for Mr Joe Public - Matt Wood, managing director, Seventy Seven PR
24 Sep 2004 | by Ian Hall
translating commercial agendas into news agendas.' Seventy Seven today has eight staff, but Wood wants more ...
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Corporate Rebrands: Surviving change
11 Feb 2005
-retail businesses, where the end-user is less interested in the commercial rationale behind a change, traditional ...
Internal Comms: Talking to the Group
14 Feb 2003 | by Adam Hill
.15am Time to check emails and make calls. The commercial director's PA has rung to say a drawerful ... how they will sell all the ideas they have seen to the steering group of commercial and HR management ...
Focus Wickes consumer and corporate pitch looms
29 Nov 2002 | by IAN HALL
, Middlesex. The group attempted a £1bn stock-market flotation earlier this year but was forced to postpone ...
MEDIA BRIEFS
17 Aug 2001
TASTE OFF: Carlton is to close the Taste network - a TV and internet joint venture with Sainsbury's - as the broadcaster becomes the latest to reduce its new media exposure and scale back commercial online partnerships. The move follows the recent decision by Granada to scale back its ...
CAMPAIGNS: Launch PR - ExCeL reaps benefit from some big PR
19 Jan 2001 | by NICK PURDOM
that it was hoped would become a commercial success. Objectives To put ExCeL on the map as the UK ...
Consumer Affairs: PR takes sides as war on Watchdog hots up - An alliance of top companies in the UK is taking on the BBC’s Watchdog programme. But there could be a high price to pay for being seen to challenge the consumers’ champion
01 Sep 2000 | by ROBERT GRAY
Major companies often team up for commercial reasons, but rarely to make common cause against a TV...Major companies often team up for commercial reasons, but rarely to make common cause against a TV programme. Yet such an alliance made the headlines last week after Ford instigated a meeting to address concerns related to the BBC s consumer programme Watchdog and its offshoots. Among ...
Hardie stamps PR authority on Post Office Counters
01 Sep 2000 | by JOHN MACRAE
and considering giving the service greater commercial freedom. ...
Media: Rainbow to give Freeserve content
01 Sep 2000 | by ADAM HILL
Rainbow Network, the gay and lesbian web site, has signed a deal to provide content for Freeserve, the ISP owned by electronics retailer Dixons. Alex Friesen, commercial director of Rainbow, said the agreement provides Freeserve with access to an audience where internet usage ...
FOCUS: BROADCAST PR - A new angle on making the news/Television programme editors may deny all use of outside material but thanks to stunning and unbiased, visuals VNR producers are still managing to get their footage on air. Sue Beenstock investigates
01 Sep 2000 | by IAN DARBY
and World Health Organisation as shrewdly as those from the commercial sector, Sibley claims ... s director, Peter Sibley, it costs between an eighth and a tenth of what a commercial outfit would expect ... in programmes. - The source of material supplied by, or on behalf of, official bodies, commercial ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
