Zurich calls £100m global ad review
24 May 2012 | by Anne Cassidy
colours, blue and orange, voiced by the comedian Alexander Armstrong and the actor Marc Warren. The ad ...
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Trading places: this week's people moves
25 May 2012 | by Daniel Farey-Jones
in the role. ( Marketing ) Media Steve Alexander , who was recently promoted to trading lead ...
Helen Edwards: Why borderline decisions can make or break a brand
23 May 2012 | by Helen Edwards, PPA Business columnist of the year
at the very highest commercial level, threatening an entity we might call Brand Britain. It is airport queues ...
Think BR: Online finance in the age of data
14 May 2012 | by Philip Dyte
not just marketing but commercial operations as a whole. Whether it s O2 s new Wallet or Barclay ...
Lexus to sponsor City AM awards
08 May 2012 | by Daniel Farey-Jones
, commercial director of City AM, said: "City AM is very proud to have quickly established an event that brings ...
Tulchan parts company with managing partner Neil Duffy
08 May 2012 | by Alec Mattinson
his six years with the firm. He has also held senior management and commercial roles at Omnicom ...
WPP lands global Bank of America ad and branding account
04 May 2012 | by Daniel Farey-Jones
The team will handle Bank of America's overall brand positioning, as well as branding and advertising for its consumer banking, global banking and markets and global commercial banking divisions. Bank of America spends the bulk of its estimated $2bn outlay on marketing in its home country. BBDO ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
. For table bookings contact Steven Lewis at steven.lewis@haymarket.com, and for commercial opportunities ... BBDO WKD Big Communications Business to business marketing HSBC Commercial Banking ...
When social media turns bad: dealing with negative comments
26 Apr 2012 | by David Benady
, but the real issue that people complained about was that there were too many commercials on ITV during Downton ... the commercial, they were, at least, now having conversations about the brand. Confidence in your campaign ...
Ex-FHM editor Needham leads football betting mag launch
25 Apr 2012 | by Staff
. The commercial operation for Citibet is led by sales and marketing manager Jim Sinstadt, whose previous ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
