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NBA gets serious about cracking UK

including Adidas, American Express, Cisco and Coca-Cola. In Europe, we are always looking for commercial ...

Brand Manager of the Week: Natasha Whiting

fluently. If you were a brand, what would you be and why? Alexander McQueen - chic edgy ... for my friends and family; a lifetime supply of Alexander McQueen; and to own a house on the beach. ...

Helen Edwards: Get personal with your brand

, for the most part, highly efficient: commercial firepower condensed into pixels. Yet it is dangerous ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

The Ocado co-founder and commercial director is resolutely optimistic despite the brand's failure...is no ordinary commercial director. He was a member of the infamous Bullingdon Club at Oxford University ... director of the business, was appointed commercial director. His previous role was director of people ... Gissing muses on his future. 'Being commercial director is quite a traditional title and set of skills ...

Helen Edwards: How Samsung trumped Nokia

-in-hand with commercial success for its smartphones. The Galaxy S II was declared by the TechRadar blog to set a new ...

Brand Manager of the Week: Lucy Green

-thinking, commercially astute and dynamic - who wouldn't want to be part of that? When was your finest hour ...

Helen Edwards: Grand incentive to alter pack mentality

also have a commercial one. In the last of the experiments from the US study, the researchers showed ...

Unilever tops 2012 Marketing Society Awards nominations

. For table bookings contact Steven Lewis at steven.lewis@haymarket.com, and for commercial opportunities ... BBDO WKD Big Communications Business to business marketing HSBC Commercial Banking ...

When social media turns bad: dealing with negative comments

, but the real issue that people complained about was that there were too many commercials on ITV during Downton ... the commercial, they were, at least, now having conversations about the brand. Confidence in your campaign ...

Facebook's Everson urges marketers to 'make a bet on us'

s embryonic commercial stage is really focused on the people behind the brands. "They would be rewarded ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.