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Campaign Viral Chart: Musical flashmob plays its way to the top

commercial, starring Aerosmith's Steven Tyler, has been shared 4,436 times, despite Burger King preventing ... . Burger King 'Steven Tyler commercial' by Mother 4,436 shares this week All time: 32,920 shares ...

Volkswagen Polo 'stay in safe hands' by DDB UK

DDB UK has launched a TV commercial for the Volkswagen Polo, focusing on the relationship between a

Brand Barometer: Social media performance of Audi

January - Audi's 'Vampire Party' ad made its debut ahead of the 2012 Super Bowl. The commercial aired on TV in the US, but was discussed around the world via social media. February - The unveiling of Audi's new TT RS Plus on 9 February created another spike in mentions on social. March ...

Lexus to sponsor City AM awards

, commercial director of City AM, said: "City AM is very proud to have quickly established an event that brings ...

Campaign Viral Chart: Roller skates beat drugs in new viral hit

The ad, for a roller-skating rink in Nevada, was produced by Rhett Link, a duo known for their humorous web videos and outrageous online commercials. It has been viewed just under half a million times and has inspired 49 blog posts since it was launched last week. P G's global Olympics ad ...

Unilever tops 2012 Marketing Society Awards nominations

. For table bookings contact Steven Lewis at steven.lewis@haymarket.com, and for commercial opportunities ... BBDO WKD Big Communications Business to business marketing HSBC Commercial Banking ...

BMW replaces Land Rover as RFU vehicle sponsor

-20s. Sophie Goldschmidt, RFU chief commercial officer, said: "We are delighted to be entering ...

Citroen ties up with Facebook for 'first' crowsourced production vehicle

for the Facebook generation, by the Facebook generation." Facebook's UK commercial director, Stephen Haines ...

Admiral to sponsor motoring on Discovery

insurance product. Martin Heaton Cooper, vice-president of commercial development in the UK and Ireland ...

The seven sins of content marketing

-building tool, intended to boost customer loyalty, says Reuben Arnold, Eurostar's head of commercial development ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.