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Nike marketing boss attacks 'old' approach to social-media

t want to be interrupted." According to Olander, Google AdWords is the only commercial model ...

Unilever tops 2012 Marketing Society Awards nominations

. For table bookings contact Steven Lewis at steven.lewis@haymarket.com, and for commercial opportunities ... BBDO WKD Big Communications Business to business marketing HSBC Commercial Banking ...

Sports organisations must prepare for post-Olympic sponsorship, says LTA boss

the Olympics, according to the head of commercial at the Lawn Tennis Association (LTA)....Lawrence Robertson, head of commercial at the LTA, has responsibility for acquiring and retaining sponsors for the LTA, the governing body for British tennis. Robertson has expressed his concern ... ensured that all its commercial contracts go beyond 2012 in order to maintain support after the Olympics ...

Locog defends role of embattled Olympic sponsors

Locog has come out fighting in support of its commercial partners, following a series of media

Reebok fitness competition lands TV slot

s only 3D channel. Eurosport will be the only commercial channel with live Olympic footage in the UK ...

Canterbury replaces Nike as England rugby kit provider

The deal, rumoured to be worth 20m, sees JD Sport-owned Canterbury replace previous shirt-maker Nike, and represents a coup for RFU chief commercial officer Sophie Goldschmidt in the wake of a disastrous 2011 for the England rugby team. Canterbury will provide kits for the England senior team ...

The seven sins of content marketing

-building tool, intended to boost customer loyalty, says Reuben Arnold, Eurostar's head of commercial development ...

H&M features Beckham in debut Super Bowl TV ad

professionals. The Beckham commercial will have a prime position in the second quarter of the game. H M ...

The most irritating ads of 2011

respondents selecting it as a source of annoyance from a prompted list of commercials. The ad, with its ... that "Here Come The Girls" has a lot more creative potential.' WHICH COMMERCIALS IRRITATED YOU MOST ...

Strictly judge Alesha Dixon stars in Weight Watchers' £28m 'song' campaign

-minute spot on 1 January across all commercial channels between 6.45pm and 7pm. The song will also ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.