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Adrian Mooney to head up EMEA marketing team at Tata Global Beverages

24 May 2012 | by Gemma Charles

, and was previously commercial director at Heinz, where he oversaw the sauces portfolio. He has also held senior ... , which is near its UK head office in Uxbridge, Middlesex. The scholarships are intended for talented ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

11 May 2012 | by Matt Chapman

The Ocado co-founder and commercial director is resolutely optimistic despite the brand's failure...is no ordinary commercial director. He was a member of the infamous Bullingdon Club at Oxford University ... director of the business, was appointed commercial director. His previous role was director of people ... Gissing muses on his future. 'Being commercial director is quite a traditional title and set of skills ...

Pilgrims Choice 'good choice' by Karmarama

09 May 2012

The multimillion-pound relaunch of ?the brand comprises two TV commercials, press, new packaging and digital work that ?includes the Good Sandwich Pilgrim app. The TV campaign runs with the new endline "Good choice Pilgrim" and features a miniature cowboy who questions the choice of mediocre cheddar ...

Trading places: this week's people moves

04 May 2012 | by Daniel Farey-Jones

, has appointed Helen Keable to the newly created role of commercial communications director. ( Media ... , is poised to take a full-time role as vice-president of commercial at AOL Advertising Group , following a ...

ISBA president Woods: Marketers must shape online regulation

02 May 2012 | by Alex Brownsell

usual commercial metrics". The brand will also apply a new model for measuring "social value ...

Helen Edwards: Grand incentive to alter pack mentality

02 May 2012 | by Helen Edwards, PPA, Business columnist of the year

also have a commercial one. In the last of the experiments from the US study, the researchers showed ...

Coke partners with TalkSport for Euro 2012

02 May 2012 | by Maisie McCabe

and the station's other commercial partners include electronics manufacturer Sharp and car marque Vauxhall ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

. For table bookings contact Steven Lewis at steven.lewis@haymarket.com, and for commercial opportunities ... BBDO WKD Big Communications Business to business marketing HSBC Commercial Banking ...

Ocado director warns Olympics will 'bugger up' summer business

01 May 2012 | by Matthew Chapman

Ocado commercial director Jason Gissing has warned the disruption caused by the London Olympics

When social media turns bad: dealing with negative comments

26 Apr 2012 | by David Benady

, but the real issue that people complained about was that there were too many commercials on ITV during Downton ... the commercial, they were, at least, now having conversations about the brand. Confidence in your campaign ...

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