Nike marketing boss attacks 'old' approach to social-media
09 May 2012 | by Nicola Clark
t want to be interrupted." According to Olander, Google AdWords is the only commercial model ...
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New look for Marketing Design Awards
23 May 2012 | by Kim Benjamin
and which can also prove commercial benefits. Success in the Marketing Design Awards will give entrants ...
ISBA president Woods: Marketers must shape online regulation
02 May 2012 | by Alex Brownsell
usual commercial metrics". The brand will also apply a new model for measuring "social value ...
Editor's Comment: Brands face a tough social-media choice
02 May 2012 | by Noelle McElhatton
to judge that site a commercial failure.
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
. For table bookings contact Steven Lewis at steven.lewis@haymarket.com, and for commercial opportunities ... BBDO WKD Big Communications Business to business marketing HSBC Commercial Banking ...
Locog defends role of embattled Olympic sponsors
17 Apr 2012 | by John Reynolds
Locog has come out fighting in support of its commercial partners, following a series of media
'Aggressive marketing' played role in summer riots, says panel
28 Mar 2012 | by Gemma Charles
brands and government aimed at investigating commercialism....among children. The ASA incorporates commercialism and materialism into its engagement work ...
As J&J appoints a former salesman as its CEO, are sales people likely to trump marketers for the top job? The Marketing Society Forum
23 Mar 2012
sides. Any marketer worth their salt has to understand the key commercials of the business, as our ... as such - but there should still be joint ownership of the brand and commercial agendas with our buying and operational peers ... executive should be the trump card, not a candidate's recent career path. Drive, commercial orientation ...
CSR: Scotland assured of a golden future
09 Mar 2012 | by Joe Lepper
commercial gold mine....Campaign: Delivering Scotland's First Commercial Gold Mine Client: Scotgold Resources PR team: Orbit Communications Timescale: April-October 2011 Budget: 10,000 It is estimated that approximately 21,000 ounces of gold and 83,000 ounces of silver could be extracted each year across the 39 ...
British Poultry Council calls in Hanover for public affairs brief
02 Mar 2012 | by Matt Cartmell
safety. Hanover MD Charles Lewington said: The BPC represents a commercially successful ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
