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Waitrose 'Waitrose Easter campaign' by Kitcatt Nohr Alexander Shaw

Kitcatt Nohr has created a direct marketing campaign designed to encourage existing customers to shop at Waitrose this Easter season.

Waitrose 'four festive shops' by Kitcatt Nohr Alexander Shaw

Kitcatt Nohr Alexander Shaw has devised a direct marketing pack to support the current promotional campaign advertising a Waitrose Christmas.

Pimm's drops comedian Alexander Armstrong after seven years

LONDON - Pimm's is dropping comedian Alexander Armstrong as its brand ambassador after seven years as it introduces its new summer advertising campaign.

Glenfiddich 'explorers' by Kitcatt Nohr Alexander Shaw

Kitcatt Nohr Alexander Shaw has teamed up with Altogether Digital to bring whisky-drinkers of the world together with a new networking site.

Alexander moves to McCann to become a managing partner

McCann Erickson London has hired Mischa Alexander, the founder of HHCL Brasserie, as one of two new managing partners to work across the agency's global clients. Alexander, who joins from the sponsorship agency Sponsorvision, takes on responsibility for MasterCard, Signet, Southcorp Wines and JP Morgan.

PRIVATE VIEW: Dave Alexander, the creative director at Banks Hoggins O'Shea/FCB

Sir Martin Sorrell reckons this recession is going to be bath-shaped. Although, at the time of writing, the people at Cordiant will probably be concentrating more specifically on the plughole.

PRIVATE VIEW: Dave Alexander is the joint creative director at Banks Hoggins O'Shea/FCB

The hardest word to say in advertising isn't "mnemonic", it's "no".

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.