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Google improves reporting for video campaigns in AdWords

campaign. Alexander Sandover, head of digital and e-commerce at Twinings, said: "Our Twinings 'Gets You ...

Embrace Life ad scoops YouTube advertising award

The winner, shot in slow motion to emphasise the importance of wearing seatbelts, was created by Alexander Commercials. It was chosen from a shortlist of 28 entries by YouTube viewers, pipping work from Old Spice, Foster's and O2. Its creators received their prize of a YouTube homepage takeover worth ...

Old Spice, John Lewis and Philips among brands vying for YouTube prize

and director), Sarah Alexander (producer) Brand: Tipp-ex Execution: Hunter shoots a bear Credit: Buzzman ... Execution: 'Poo' viral Credit: Kitcatt Nohr Alexander Shaw Brand: Xbox 360 Execution: Alpine legend ...

Waitrose to launch dedicated YouTube channel

, and inform people how Waitrose sources its products. The YouTube channel, created by Kitcatt Nohr Alexander ...

Last-minute digital surge for Labour as Brown is hit on YouTube

and then receive a phone call within hours from someone in the party's dedicated volunteer team. Douglas Alexander ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.