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Facebook marketing chief lauds 'real life' mobile possibilities

Speaking at the Social Brands conference held in association with Marketing last week, Alexander Schlaubitz, director of customer marketing at Facebook, said that mobile is of huge concern to the company. [Mobile] will afford more of a natural augmentation with real life. The more we can have Facebook interact ...

Waitrose 'Heston's prize pudding' by Kitcatt Nohr Alexander Shaw

The campaign, created by Kitcatt Nohr Alexander Shaw, includes a Facebook app called Heston s Prize Pudding which allows users to claim one of a limited number of virtual Heston from Waitrose ... was David Bourke. Kitcatt Nohr Alexander Shaw has also redesigned the Waitrose Facebook page. ...

Old Spice, John Lewis and Philips among brands vying for YouTube prize

and director), Sarah Alexander (producer) Brand: Tipp-ex Execution: Hunter shoots a bear Credit: Buzzman ... Execution: 'Poo' viral Credit: Kitcatt Nohr Alexander Shaw Brand: Xbox 360 Execution: Alpine legend ...

Luxury jewellery brand Shaun Leane bolsters search strategy

Sarah Jessica Parker, and has collaborated with Alexander McQueen and Givenchy for catwalk pieces. ...

Government ties with Facebook and The Sun

to the Treasury, Danny Alexander, instructed government departments to prepare plans to cut budgets by up to 40 ...

Wonderbra pushes up new website

The Wonderbra site , created by Iris, aims to engage customers by integrating it with their own social media activity, and adding the ability to "like" different products and videos and follow Twitter updates on Wonderbra activity. Martina Alexander, marketing manager of Wonderbra UK, said: "Wonderbra ...

Visit Wales appoints iCrossing to search and social media account

The agency will be responsible for handling paid search, SEO and social media activity. It will work alongside Visit Wales' creative agencies Kitcatt Nohr Alexander Shaw and Wieden Kennedy. The appointment follows Visit Wales' development of a new strategy integrating its online and offline activity ...

Last-minute digital surge for Labour as Brown is hit on YouTube

and then receive a phone call within hours from someone in the party's dedicated volunteer team. Douglas Alexander ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.