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Facebook marketing chief lauds 'real life' mobile possibilities

Speaking at the Social Brands conference held in association with Marketing last week, Alexander Schlaubitz, director of customer marketing at Facebook, said that mobile is of huge concern to the company. [Mobile] will afford more of a natural augmentation with real life. The more we can have Facebook interact ...

Everything Everywhere creates two CMO roles out of restructure

The restructure has been carried out by new chief executive Olaf Swantee, who replaced Tom Alexander in July. Pippa Dunn, who was previously vice-president of Orange propositions at Everything ... out of the merger of Orange and T-Mobile UK. Prior to Alexander's departure in July, Taiwanese ...

Everything Everywhere expands presence on the high street

in the UK. Tom Alexander, chief executive of Everything Everywhere, said: "The trial results have already ...

Everything Everywhere partners with BT to trial 4G broadband

of introducing the service to rural parts of the country. Tom Alexander, chief executive, Everything ...

PROMOTIONAL FEATURE: Marketing Society Awards 2011

in the UK. This year there is a new identity, designed by Kitcatt Nohr Alexander Shaw, and an unprecedented ...

Media Bitch's Diary 06 December

above with Kelner and Evgeny Lebedev ), was equally unnerved to see how hard journalists work - so ...

Media Bitch's Diary 05 November

dinner at Evgeny Lebedev s restaurant Saki No Hana that evening. Media Week left Kelner preparing ... Lebedev s Japanese eaterie only last weekend Look out for Media Week s interview with Simon Kelner ...

Media Bitch's Diary 24 September

the - surprisingly energetic - Ozzy Osborne came on stage, Bitch bumped into the editor of Metal Hammer, Alexander ...

Live like a celeb with OK! iPhone app

linked celebrity content to location using Google Maps. Alexander Fairfax, managing director of Jeanie ...

Standard creates BA sponsored mobile app

Alexander Lebedev. The title became a freesheet at the end of last year. More on Brand Republic's digital ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.