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Everything Everywhere boss labels brand name 'silly'

Swantee's comments come after the completion of a major review of the three brands T-Mobile, Orange and Everything Everywhere. It has been suggested that Swantee who took over from Tom Alexander in September could axe the Everything Everywhere brand, despite it rolling the name out for a ...

Brand Health Check: Everything Everywhere

Everywhere chief executive Tom Alexander oversaw the merger of the brands a year ago, but he will leave ...

Everything Everywhere partners with BT to trial 4G broadband

of introducing the service to rural parts of the country. Tom Alexander, chief executive, Everything ...

Everything Everywhere loses more than 1m pay-as-you-go customers

, Greater Manchester, last week . Tom Alexander, chief executive of Everything Everywhere, said the two ... aligned." Alexander added that consumer additions had actually increased over the first nine months ...

PROMOTIONAL FEATURE: Marketing Society Awards 2011

in the UK. This year there is a new identity, designed by Kitcatt Nohr Alexander Shaw, and an unprecedented ...

Orange, T-Mobile brands retained by new company Everything Everywhere

worked on the creation of the new brand along with Day and Orange chief executive Tom Alexander. Alexander now takes on the role of chief executive of Everything Everywhere. Everything Everywhere ... Alexander. Normal 0 0 1 25 148 1 1 181 11.773 0 0 0 ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.