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OPINION: Interactive spots must offer more than a phone number
29 Mar 1996 | by MISCHA ALEXANDER
Now that clients have recognised the huge potential of interactive commercials, Mischa Alexander...Now that clients have recognised the huge potential of interactive commercials, Mischa Alexander argues that phone numbers can have a creative validity in spots Howell Henry Chaldecott Lury ... TV ads carry a phone number. Mischa Alexander is managing partner of the HHCL Brasserie ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
