of the great Cinderella mediums, says Robbie Alexander, sales director of 5Text, Channel 5 s new rival ... to see a new kid on the block, says Alexander. He claims that 5Text is already getting positive ... service is especially appealing, Alexander says, because families or friends planning a trip can watch ...
A few years ago, it would have been hard to imagine Campaign devoting 12 pages to direct communications, as happens this week, or any ad agency cutting off its right arm for the honour of appearing in such a feature.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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