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Direct Marketing: On-screen rivalry - Channel 5’s new text service is set to compete with Teletext for holiday advertisers, writes Rachel Miller

of the great Cinderella mediums, says Robbie Alexander, sales director of 5Text, Channel 5 s new rival ... to see a new kid on the block, says Alexander. He claims that 5Text is already getting positive ... service is especially appealing, Alexander says, because families or friends planning a trip can watch ...

MEDIA: Scotsman gives its nation credit

such as John Logie Baird and Alexander Graham Bell. ...

Amex in fashion designer link-up

designer Alexander McQueen....designer Alexander McQueen. The brand is sponsoring his show at next week s London Fashion Week ... products but has not signed any deal. This is something that we would like to discuss with Alexander ... with dynamic, young and innovative people. Alexander McQueen is an extension of that, said Hook. ...

ANALYSIS: Will tradition get the axe? - The British Tourist Authority is considering following British Airways and lowering the Union Jack in its marketing and design. Julian Lee finds out why

Gone are the days when the very mention of the word Britain conjured up images of Vera Lynn, Gordon s Gin and a Beefeater. These days the leering face of Liam Gallagher or the outlandish clothes of designer Alexander McQueen are likely to say more about this country to foreigners than ...

Camelot’s chief converts to gas

has developed its Mrs Merton campaign. Kinsey will answer to Mike Alexander, managing ...

Advertising & Promotion: HHCL wins Paramount deal

by 50% with 1.2 million viewers. HHCL Brasserie managing partner Mischa Alexander said ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.