Direct Marketing: On-screen rivalry - Channel 5’s new text service is set to compete with Teletext for holiday advertisers, writes Rachel Miller
06 Nov 1997 | by RACHEL MILLER
of the great Cinderella mediums, says Robbie Alexander, sales director of 5Text, Channel 5 s new rival ... to see a new kid on the block, says Alexander. He claims that 5Text is already getting positive ... service is especially appealing, Alexander says, because families or friends planning a trip can watch ...



