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FOCUS: HI-TECH PR - Keeping an eye on future markets - Convergence of technologies has resulted in a flurry of mergers and acquisitions in the hi-tech sector. Good IT PR agencies both large and small must examine how they can benefit from the trend

27 Nov 1998 | by NICK PURDOM

hi-tech PR agency Alexander Communications. It cited, as the rationale for the deal ...

INTERNATIONAL: Ogilvy boosts hi-tech with Alexander acquisition

30 Oct 1998 | by JULIETTE GARSIDE

Alexander Communications....Alexander Communications. Both Ogilvy and Alexander had a hi-tech income of around pounds 6 million ... rankings for 1997, which exclude Hill and Knowlton. Together with 160-strong Alexander, Ogilvy will now employ 660 people. Its income combined with Alexander for 1997 is pounds 38 million ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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