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PUBLIC RELATIONS: Centralise PR for a cohesive brand - Holly Acland discovers how three companies handle their global brand management

of communications, Louise Tingstrom, and World Online s sales and marketing director, Lawrence Alexander, all ... . And they also championed the integration of PR into the marketing mix. Alexander brings together ... a month. For sales and marketing director Lawrence Alexander, this means keeping a close eye ...

CAREERS: Movers

Alexander Consulting, and Boehringer Ingelheim. Nick Watson has been promoted to group ...

STOP PRESS

of brothers Roeland and Alexander van de Ven, and is being backed by companies including Marks & Spencer...A new service called Oneswoop.com, which allows UK consumers to find and order the cheapest new cars from across the EU via the internet, is launching in January. The site is the brainchild of brothers Roeland and Alexander van de Ven, and is being backed by companies including Marks s Euro ...

Amazon music store beats BOL online

year. Alexander Broich, managing director of BOL UK, said: The challenge is the market ...

CAMPAIGN INTERACTIVE: PROFILE - ESTHER DYSON. New-media specialist brings her insight to the WPP board. The offer was irresistible to web guru Esther Dyson, Gordon MacMillan writes

down - at first. Others within WPP knew Dyson better. One was Pam Alexander, who sold her hi ...

Briefs

communications material. Ann Alexander, previously managing director of MPL Literature, has been appointed ...

New Media: New head for BOL as price-war grows

BOL has appointed Alexander Broich as managing director of its operation in the UK, taking over...BOL has appointed Alexander Broich as managing director of its operation in the UK, taking over from Georges Aoun who has run the business since its launch in January this year. Broich takes the helm as the Bertelsmann-owned operation goes head-to-head with Amazon, the world s biggest internet ...

Focus: Are agencies in shape for the future? - The pressure is on for agencies to meet tougher client demands. Claire Murphy finds out if they are truly able to operate within the same harsh business arena

are you? THE INDEPENDENT Mischa Alexander, managing partner, Advertising Brasserie ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.