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New media strategy company promises to ’fill gap in market’

The media consultants, Steve De Saulles, Terry Alexander and Stephen White, have joined forces...The media consultants, Steve De Saulles, Terry Alexander and Stephen White, have joined forces ... existing media consultancies. De Saulles runs DSA, while White and Alexander run European Media ... Fairbrother at Fairbrother Media, but the pair split last month after a dispute. Terry Alexander ...

REPORT ON GERMANY: TV is dead ... Long live TV - A highly competitive free-TV sector, flat advertising revenue growth and a lack of enthusiasm for digital make the German TV market a tough one, but media owners are still eager for a piece of the action, A

of media owners. Alexander Rutziger, Carat Germany s managing director, believes the big general ...

FCB wields axe in wake of Kimberly-Clark loss

director. They are joined by Dave Alexander and Rob Fletcher, the heads of copy and art ...

MEDIA: GOOD HEALTH: AN EXPERT’S VIEW - The relaunched magazine is disappointing and bitty as Claire Beale discovers

, insubstantial and uninformative. Articles on the Alexander Technique, giving your man an MOT and depression ...

Public Relations: Global ambitions - Hardly a month goes by without a communications group adding another PR operation to its portfolio Amanda Hall examines how relationships between group agencies work in practice.

Communications; Carl Byoir The Wexler Group; Timmons; Alexander Communications; Blanc Otus 3 ...

FCB wields axe in wake of Kimberly-Clark loss

. They are joined by Dave Alexander and Rob Fletcher, the heads of copy and art, respectively, at Banks Hoggins, Jo ...

FCB wields axe in wake of Kimberly-Clark loss

. They are joined by Dave Alexander and Rob Fletcher, the heads of copy and art, respectively, at Banks Hoggins, Jo ...

CAMPAIGN PRESS ADVERTISING AWARDS 1999: Best Direct Response Advertisement

Fletcher Copywriter: David Alexander Typographer: Martin Crockatt COMMENDATION Title: Lollipop...SILVER AWARD Title: Rear flank Agency: Banks Hoggins O Shea FCB Client: Rosemary Dalton, Westwood brand manager, Virgin Creative Directors: Ken Hoggins and Chris O Shea Art Director: Rob Fletcher Copywriter: David Alexander Typographer: Martin Crockatt COMMENDATION Title: Lollipop ...

CAMPAIGN PRESS ADVERTISING AWARDS 1999: The Time Out Group Award - Best Media and Entertainment Advertisement

Fletcher Copywriter: David Alexander Typographer: Martin Crockatt COMMENDATION Title: Quiet child...SILVER AWARD Title: Rear flank Agency: Banks Hoggins O Shea FCB Client: Rosemary Dalton, Westwood brand manager, Virgin Creative Directors: Ken Hoggins and Chris O Shea Art Director: Rob Fletcher Copywriter: David Alexander Typographer: Martin Crockatt COMMENDATION Title: Quiet ...

Marketing Mix: I’ll name that brand in one

Alexander, who became a baker....This week s mystery brand was first produced in Edinburgh in 1947 by a former miner, William Alexander, who became a baker. However, sales of Brand X quickly overtook sales of bread and in 1957 he named his company after the brand. The name is derived from a variety of potato. By 1960 Brand ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.