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Disneyland Resort Paris 'bad dreams' by BETC Euro RSCG
Agency: BETC Euro RSCG
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BORDER LINES: CALIFORNIA - B-M lands H-P spin-off Newco
04 Jun 1999 | by MAGGIE BROWN
Burson-Marsteller has beaten Alexander Ogilvy to handle corporate PR for Hewlett-Packard spin...Burson-Marsteller has beaten Alexander Ogilvy to handle corporate PR for Hewlett-Packard spin-off Newco, an account rumoured to have a budget of pounds 900,000 (PR Week, 14 May). Newco comprises the non-computer divisions of Hewlett-Packard, and the company is planning to float the entity ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
