Search results for Alexander Lebedev

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PUBLIC RELATIONS: Centralise PR for a cohesive brand - Holly Acland discovers how three companies handle their global brand management

of communications, Louise Tingstrom, and World Online s sales and marketing director, Lawrence Alexander, all ... . And they also championed the integration of PR into the marketing mix. Alexander brings together ... a month. For sales and marketing director Lawrence Alexander, this means keeping a close eye ...

CAREERS: Movers

Alexander Consulting, and Boehringer Ingelheim. Nick Watson has been promoted to group ...

STOP PRESS

of brothers Roeland and Alexander van de Ven, and is being backed by companies including Marks & Spencer...A new service called Oneswoop.com, which allows UK consumers to find and order the cheapest new cars from across the EU via the internet, is launching in January. The site is the brainchild of brothers Roeland and Alexander van de Ven, and is being backed by companies including Marks s Euro ...

HOTLINE

Alexander Consulting and Boehringer Ingelheim. Lidl, the German discount chain, is talking ...

English dinner party hosts new commercial for Ferrero Rocher

-Christmas sales period. It was written by Dave Alexander and art directed by Rob Fletcher. Media is by Initiative. ...

DESIGN CHOICE: Coke bottle

to an unknown - Alexander Samuelson, an employee of the Roots Glass Company of Indiana. Purists still ...

Briefs

communications material. Ann Alexander, previously managing director of MPL Literature, has been appointed ...

Kydd exits Virgin Cola to work for mobile start-up

Tom Alexander, also from BT Cellnet. Kydd would not confirm a marketing spend but claimed ...

Whitbread brands set for MBO move

of the deal, as will Stephen Alexander, chief executive of Allied Domecq Retailing. ...

Marketing Mix: I’ll name that brand in one

Alexander, who became a baker....This week s mystery brand was first produced in Edinburgh in 1947 by a former miner, William Alexander, who became a baker. However, sales of Brand X quickly overtook sales of bread and in 1957 he named his company after the brand. The name is derived from a variety of potato. By 1960 Brand ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.