of cost-effective response, says COI media manager Carol Alexander. As well as cinemas, Boomerang can ...
Mark Versallion has been appointed as UK direct marketing manager at business planning company, Adaytum. He was previously head of lead generation at management consultancy, Cap Gemini.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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