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Unilever denies split

10 Aug 2000 | by JOANNA WITT

category director Alexander Kemner will support Unilever s integration with Bestfoods, acquired in June ...

FOCUS: CORPORATE REPUTATION - Putting a caring face first/Companies are discovering the commercial benefits of being seen as socially responsible, but their activities must be in tune with their brands, or consumers are not convinced. Stephanie France rep

21 Apr 2000 | by STEPHANIE FRANCE

. Quentin Alexander, managing director of Addison, the corporate marketeering arm of WPP, says the days ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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