Search results for Alexander Lebedev

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Marketers told to forget about the post

LONDON - The post will become redundant for the marketing industry, Helen Alexander, chief...She told delegates at the conference, which is examining the future of the marketing industry, "Forget the post -- and not just because of bioterrorism, but because no one will open their mail in the same way in 2010." Alexander also told the 2001-2010: A Marketing Odyssey conference that ...

TRAINING: Developing the DM skills of marketers - Effective formal and on-the-job training can boost the DM industry, says Mary Cowlett

into it and recognise that the customer is its most valuable asset. The tutors, David Alexander and Charles ...

Reed Exhibitions chief heads DMA Excellence panel

in December alongside Jane Alexander, joint managing director of The Davis Company; Sarah Owens, managing ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.