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The Brand Council case studies: Alexander McQueen

Originally published in 'Cool BrandLeaders', August 2002. The book reviews the UK's strongest cool brands as judged by the independent Brand Council Judges.

PRIVATE VIEW: Dave Alexander is the joint creative director at Banks Hoggins O'Shea/FCB

The hardest word to say in advertising isn't "mnemonic", it's "no".

Alexander named UK's top ad lawyer

Roger Alexander, the Lewis Silkin senior partner, is confirmed as the UK's pre-eminent advertising lawyer in the latest edition of the Legal 500, which ranks Britain's specialist legal experts.

STOP PRESS: Douglas Alexander to meet government's ACA

Douglas Alexander, the newly appointed Cabinet Office minister, has agreed to meet members of the government's Advisory Committee on Advertising (ACA) as a matter of urgency , following the ACA chairman Derek Dear's resignation last week. The meeting will focus on the Department of Transport's breakaway...

DIRECT BRIEFS: Jewish Care teams up with Kitcatt Nohr Alexander Shaw

Jewish Care has teamed up with relationship marketing agency Kitcatt Nohr Alexander Shaw in a hard-hitting ad campaign which aims to make British Jews examine how they provide care for others. Breaking in the Jewish press, regional press and online on June 21, the campaign also offers the first viewing...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.