PRIVATE VIEW: Dave Alexander is the joint creative director at Banks Hoggins O'Shea/FCB
29 Nov 2002
The hardest word to say in advertising isn't "mnemonic", it's "no".
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Originally published in 'Cool BrandLeaders', August 2002. The book reviews the UK's strongest cool brands as judged by the independent Brand Council Judges.
The hardest word to say in advertising isn't "mnemonic", it's "no".
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