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Retail news: Selfridges rejigs menswear area
28 Jul 2004
A Men's Superbrands area will be introduced in September to create 'halo' brands within the department to drive footfall of fashion-conscious men. Selfridges hopes to replicate the success of the female-oriented Superbrands, which it introduced last year. Dior Homme and Alexander McQueen ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
