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Waitrose awards direct marketing account to Kitcatt Nohr

LONDON - Waitrose has appointed Kitcatt Nohr Alexander Shaw as its direct marketing agency.

The Work: New campaigns - UK

Expoure: National TV THE LOWDOWN M Associates Media planner: Terry Alexander Photographer: Nick ...

AMV loses anti-smoking brief after 22 years

Miles Calcraft Briginshaw Duffy and Farm are now expected to split the high-profile £12m account. Kitcatt Nohr Alexander Shaw has been reappointed to handle direct marketing, while Mediaedge:cia has won the media planning and buying duties from PHD. MCBD and Farm's exact shares of the business ...

Mediaedge:cia and Kitcatt Nohr take anti-smoking briefs

Nohr Alexander Shaw.

Thorntons hunts for agency to relaunch direct sales business

The company has shortlisted Kitcatt Nohr Alexander Shaw, Clark McKay Walpole and Souk. The confectionery brand is looking to relaunch the service in the summer, following a poor performance by its high-street shops. It has previously handled the business in-house. Thorntons revealed a 4.9% drop in like ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.