to remove filtersDirect brief: Waitrose promotes festive food offering
12 Dec 2007
Alexander Shaw. The activity offers money-off vouchers to tempt recipients into stores.
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MCBD retains £26m Waitrose ad account
13 Dec 2007 | by Kate Nettleton
The agency secured the business following a pitch against CHI Partners, Bartle Bogle Hegarty, Kitcatt Nohr Alexander Shaw, Beattie McGuinness Bungay and Isobel. The pitch was mediated by Haystack. Richard Hodgson, the retailer s buying director, made the appointment. Jeremy Miles, chairman of MCBD ...
Digital choice: Argos Giant Jar
05 Dec 2007 | by Lazar Dzamic, Planning director, Kitcatt Nohr Alexander Shaw
Retailers such as Argos often have a problem: how to convey the richness of products in their catalogue (18,000 in this case) without using lists, price references and, er, the number of products in their catalogue. In other words, they desperately need a vehicle to dramatise the dull plenitude.
The Work: New Campaigns - UK
30 Nov 2007
incremental spend in the run-up to and over the Christmas period Creative agency: Kitcatt Nohr Alexander ... the Christmas period. The pack, created by Kitcatt Nohr Alexander Shaw, takes the form of a Christmas advent ...
The Week: MCBD under threat as Waitrose reviews £26m account
09 Nov 2007
, and Kitcatt Nohr Alexander Shaw, which works on direct marketing, are unaffected. A spokeswoman for Waitrose ...
Direct choice: Waitrose - 'Best of British'
07 Nov 2007 | by Jon Cano-Lopez, Managing director, Ai
the tastebuds. Mailer: Kitcatt Nohr Alexander Shaw. ...
The Work: New Campaigns - UK
26 Oct 2007
Nohr Alexander Shaw Writer: Simon Robinson Art director: Jamie Tierney Planner: Amanda Griffiths ... : Direct mail to Waitrose customers THE LOWDOWN Kitcatt Nohr Alexander Shaw has created a fold-out A ...
Direct: Waitrose backs seasonal range
17 Oct 2007
The mailer, created by Kitcatt Nohr Alexander Shaw, will target existing and potential customers. It encourages them to visit Waitrose stores through the inclusion of discount vouchers, which will be dated sequentially throughout autumn. The mailer, which rolls out later this month, resembles a paper tablecloth ...
Waitrose backs seasonal range
16 Oct 2007 | by Ed Kemp
The mailer, created by Kitcatt Nohr Alexander Shaw, will target existing and potential customers. It encourages them to visit Waitrose stores through the inclusion of discount vouchers, which will be dated sequentially throughout autumn. The mailer, which rolls out later this month, resembles a paper tablecloth ...
John Lewis gears up for £6m Christmas TV blitz
10 Oct 2007 | by Jeremy Lee
London, are due to break next month. They will be backed by direct work from Kitcatt Nohr Alexander Shaw ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
