Inline: The fusion of the real and virtual worlds
17 Feb 2012 | by Nicola Clark
at last week's Social Brands conference, Alexander Schlaubitz, director of customer marketing at Facebook ...
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Brand Manager of the Week: Natasha Whiting
16 May 2012
fluently. If you were a brand, what would you be and why? Alexander McQueen - chic edgy ... for my friends and family; a lifetime supply of Alexander McQueen; and to own a house on the beach. ...
Facebook marketing chief lauds 'real life' mobile possibilities
14 Feb 2012 | by Nicola Clark
Speaking at the Social Brands conference held in association with Marketing last week, Alexander Schlaubitz, director of customer marketing at Facebook, said that mobile is of huge concern to the company. [Mobile] will afford more of a natural augmentation with real life. The more we can have Facebook interact ...
Helen Edwards: Who takes responsibility for a brand's past mistakes?
08 Feb 2012 | by Helen Edwards
plan unleashed a media storm culminating in the resignation of Meredith Alexander from the Commission ...
Direct Marketing Agency of the Year: LIDA
13 Dec 2011 | by Sara Kimberley
2007: Kitcatt Nohr Alexander Shaw From Marketing s Agency of the Year 2011 supplement ...
Why marketing in 2012 will all be about getting the London look
09 Nov 2011 | by Nicola Clark
may have peaked among fashionistas when they got their first glimpse of Kate Middleton's Alexander ...
Everything Everywhere boss labels brand name 'silly'
26 Oct 2011 | by John Reynolds
Swantee's comments come after the completion of a major review of the three brands T-Mobile, Orange and Everything Everywhere. It has been suggested that Swantee who took over from Tom Alexander in September could axe the Everything Everywhere brand, despite it rolling the name out for a ...
CoolBrands: How to capture the essence of cool
28 Sep 2011 | by Nicola Clark
CoolBrands. Fashion and accessories names rank highly, with Rolex at number four, Alexander McQueen ranked 11 ... Equipment 10 YouTube Online 11 Alexander McQueen Fashion/Designer 12 ...
Market research leagues 2011
20 Sep 2011 | by Kim Benjamin
Interactive UK Founded 1956. Publicly quoted. Managing director Alexander Blayney. 57% quantitative, 7 ...
Everything Everywhere creates two CMO roles out of restructure
01 Sep 2011 | by Sarah Shearman
The restructure has been carried out by new chief executive Olaf Swantee, who replaced Tom Alexander in July. Pippa Dunn, who was previously vice-president of Orange propositions at Everything ... out of the merger of Orange and T-Mobile UK. Prior to Alexander's departure in July, Taiwanese ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
