as part of the shake-up. The move comes as new (ex-Virgin Mobile) CEO Tom Alexander and board ... respectively. Earlier this month Alexander submitted an ambitious new business plan for Orange, removing ... to increase visibility. PR is to be a big driver of these changes as Alexander attempts to create the UK ...
and external comms functions. He will link up with former colleague Tom Alexander, who started as chief executive of Orange UK last month. Day worked under Alexander at Virgin Mobile. Day was formerly business ...
-Cunningham, KVO Public Relations, Alexander Ogilvy and Eastwick Communications. Citigate landed the US ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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