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Lebedev backs i with fresh TV campaign

Alexander Lebedev's 20p daily i is to embark on another burst of TV advertising on Monday (9

Embrace Life ad scoops YouTube advertising award

The winner, shot in slow motion to emphasise the importance of wearing seatbelts, was created by Alexander Commercials. It was chosen from a shortlist of 28 entries by YouTube viewers, pipping work from Old Spice, Foster's and O2. Its creators received their prize of a YouTube homepage takeover worth ...

'We've seen the road to success,' says Evening Standard's commercial chief

of Russian billionaire Alexander Lebedev last year...., when Lebedev bought a 75.1% stake in the title and appointed Tatler's Geordie Greig as editor. Ten ...

WaterAid highlights diarrhoea as a killer

WaterAid is launching a hard-hitting TV campaign created by Kitcatt Nohr Alexander Shaw

Get Him To The Greek delivers impacts for Flake

Moss stunt at an Alexander McQueen fashion show four years ago, which was directed by the same ...

BR Video: Free Evening Standard changing readers' habits

getting the wrong paper. Alexander Lebedev's trophy asset got a kicking from both the left and the right ... "slightly poor" paper. At least Lebedev can be reassured that no-one said they had stopped reading ...

Standard unveils next stage of its relaunch advertising campaign

with a promotional offer of giving away 650,000 free copies. Under the new owner, Alexander Lebedev ...

 

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