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ISBA to publish social media guide for advertisers

The guide, created with the help of Alexander Holt at the Digital White consultancy, aims to bring clarity and strategic direction to the burgeoning area of social, where proven technical skills and business understanding can be hard to ascertain. The guide provides advertisers with an overview ...

Waitrose 'Heston's prize pudding' by Kitcatt Nohr Alexander Shaw

The campaign, created by Kitcatt Nohr Alexander Shaw, includes a Facebook app called Heston s Prize Pudding which allows users to claim one of a limited number of virtual Heston from Waitrose ... was David Bourke. Kitcatt Nohr Alexander Shaw has also redesigned the Waitrose Facebook page. ...

Old Spice, John Lewis and Philips among brands vying for YouTube prize

and director), Sarah Alexander (producer) Brand: Tipp-ex Execution: Hunter shoots a bear Credit: Buzzman ... Execution: 'Poo' viral Credit: Kitcatt Nohr Alexander Shaw Brand: Xbox 360 Execution: Alpine legend ...

Wonderbra pushes up new website

The Wonderbra site , created by Iris, aims to engage customers by integrating it with their own social media activity, and adding the ability to "like" different products and videos and follow Twitter updates on Wonderbra activity. Martina Alexander, marketing manager of Wonderbra UK, said: "Wonderbra ...

Waitrose to launch dedicated YouTube channel

, and inform people how Waitrose sources its products. The YouTube channel, created by Kitcatt Nohr Alexander ...

Marketing's 10 hottest fashion websites

the credit crunch blues. (Recession? What recession? The Alexander Wang fitted corset dress I'm after may ...

John Lewis in direct mail push

The campaign, created by integrated agency Kitcatt Nohr Alexander Shaw, will target existing John Lewis Bluewater customers. A postcard will be sent out promoting in-store events, including fashion workshops and cooking demonstrations. The card will carry the line, 'We've helped thousands celebrate ...

Waitrose launches food club with direct and digital push

and behind the scenes footage at Waitrose. Kitcatt Nohr Alexander Shaw has created a direct mail and email ...

Waitrose highlights promotions in direct campaign

The activity, by Kitcatt Nohr Alexander Shaw, launches later this month with the strapline, There's a first time for everything. The Waitrose January Sale is now on.' The food retailer currently has special offers on its fresh fruit, dessert and ready-meal ranges. The direct mail and email marketing ...

The Work: New Campaigns - UK

the critically endangered Amur leopard Creative agency: Kitcatt Nohr Alexander Shaw Writer: Paul Kitcatt Art ... extinction with a new DM campaign created by Kitcatt Nohr Alexander Shaw. Included in the campaign is a ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.