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Orange in revamp for brighter future

as part of the shake-up. The move comes as new (ex-Virgin Mobile) CEO Tom Alexander and board ... respectively. Earlier this month Alexander submitted an ambitious new business plan for Orange, removing ... to increase visibility. PR is to be a big driver of these changes as Alexander attempts to create the UK ...

Former Virgin Mobile chief joins Orange board

and external comms functions. He will link up with former colleague Tom Alexander, who started as chief executive of Orange UK last month. Day worked under Alexander at Virgin Mobile. Day was formerly business ...

INTERNATIONAL: Sun Microsystems picks four after agency review

-Cunningham, KVO Public Relations, Alexander Ogilvy and Eastwick Communications. Citigate landed the US ...

BORDER LINES: CALIFORNIA - B-M lands H-P spin-off Newco

Burson-Marsteller has beaten Alexander Ogilvy to handle corporate PR for Hewlett-Packard spin...Burson-Marsteller has beaten Alexander Ogilvy to handle corporate PR for Hewlett-Packard spin-off Newco, an account rumoured to have a budget of pounds 900,000 (PR Week, 14 May). Newco comprises the non-computer divisions of Hewlett-Packard, and the company is planning to float the entity ...

FOCUS: HI-TECH PR - Keeping an eye on future markets - Convergence of technologies has resulted in a flurry of mergers and acquisitions in the hi-tech sector. Good IT PR agencies both large and small must examine how they can benefit from the trend

hi-tech PR agency Alexander Communications. It cited, as the rationale for the deal ...

INTERNATIONAL: Ogilvy boosts hi-tech with Alexander acquisition

Alexander Communications....Alexander Communications. Both Ogilvy and Alexander had a hi-tech income of around pounds 6 million ... rankings for 1997, which exclude Hill and Knowlton. Together with 160-strong Alexander, Ogilvy will now employ 660 people. Its income combined with Alexander for 1997 is pounds 38 million ...

Campaigns: Product Launch: Nintendo returns to the games war

their own. Alexander Fitzgibbons of THE games praised the Harvard team. PR is crucial ...

NEWS: Harvard zaps Nintendo rivals

. Alexander Fitzgibbons, communications manager of THE Games - a John Menzies subsidiary - said that Harvard ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.