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Vouchers and gift cards: All in the experience

will continue the recovery that began in 2010. Bill Alexander, managing director of Red Letter Days, says its ... hard cash. However, as Alexander says: 'When you go on an experience day, you will remember it years ... an instant reward,' says Alexander. Corporate rewards and voucher company Love2reward is also hoping ...

WaterAid highlights diarrhoea as a killer

WaterAid is launching a hard-hitting TV campaign created by Kitcatt Nohr Alexander Shaw

Sports marketing: It's all in the name

there are plenty who feel the same way.' Another Chelsea supporter, Patrick Alexander, points out that opposition ...

TUI in reversal of group marketing structure

, despite the teams merging. Early last year, direct mar keting agencies Kitcatt Nohr Alexander Shaw, LIDA ...

Commissioner bares 'very sharp teeth' to marketers in data debate

and consultancy Beyond Analysis' chief executive Paul Alexander. ...

Charles Tyrwhitt plans new brand positioning for 2011

The company has appointed Kitcatt Nohr Alexander Shaw to help define the new positioning and brand image, following a three-way pitch for the project. Kitcatt Nohr, which has worked with Charles Tyrwhitt before on its direct marketing account, will also create an in-store and online campaign ...

Grant's whisky appoints digital/CRM projects to Gyro:HSR

-fareast-language:#0400; mso-bidi-language:#0400;} Kitcatt Nohr Alexander Shaw was appointed to handle the work ...

John Lewis rolls out direct activity for fashion drive

-fareast-language:#0400; mso-bidi-language:#0400;} The activity, created by Kitcatt Nohr Alexander Shaw, supports ...

Waitrose rolls out campaign to promote delivery service

-fareast-language:#0400; mso-bidi-language:#0400;} The campaign, created by Kitcatt Nohr Alexander Shaw, aims ...

Toyota supports range with direct mail campaign

-fareast-language:#0400; mso-bidi-language:#0400;} The campaign, created by Kitcatt Nohr Alexander Shaw, consists ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.